Thanks for your feedback!
A couple of weeks ago, we put out a survey relating to the kinds of business development workshops you might like us to hold. Firstly, we would like to thank those who responded to our survey.
Those who did respond, overwhelmingly wanted some basic workshops around using social media, followed by customer service and merchandising and window displays.
It also seems that the majority wanted to see those workshops held at breakfast style meetings, before business hours.
We are in the process of putting together a ‘Facebook 101’ workshop, so stay tuned for more information. We will follow that up with basics for other social media platforms.
Our survey is still open if you would like to have your say, just click here. Alternatively, if you have some ideas about an area of your business that you need some help on, feel free to give us a call, and if we can’t help, we will find someone who can!
Featured Member – Jean Marie Millinery
Featured Member – Jean Marie Millinery
A few years ago now, there was a program here in the Gosford CBD, called Create Innovate Gosford. This program was instituted to encourage creative businesses to locate themselves in our gorgeous city. One of these amazing businesses was Jean Marie Millinery, with the beautiful Jean Marie Visser as the ingenious entrepreneur at the helm.
Several years later, Jean Marie is a much sought-after milliner, creating beautiful bespoke hats and headwear, along with handcrafted sunhats and accessories. Jean Marie uses only the highest quality fabrics and materials in her creations and is meticulous with her craft.
She has been absolutely snowed under in the past few weeks, preparing for the Mountain Magic Festival in the Blue Mountains. This is a very exclusive festival, and Jean was honoured to have been chosen as a stall holder there.
Jean Marie not only makes gorgeous hats, but is very happy to impart her knowledge to others, and is hoping to begin holding workshops in her amazing art deco shop, at 109A Donnison Street, Gosford. Make sure you follow her on Facebook,at Jean Marie Millinery, and head down to see her if you are looking for headwear for the upcoming racing season, or a special event!
Number one secret to a successful business!
A couple of weeks ago, I attended a workshop facilitated by a fellow called Peter Kenyon, entitled “Keeping the tills ringing”. This workshop was all about how individual small businesses (like yours!) can ensure the success of a small regional city (like Gosford!).
The workshop was inspirational! Peter talked a lot about a small town in Victoria, called Beechworth. It was a little worse for wear, and business was slow since the gaol closed down. Along came a baker called Tom O’Toole, who bought the local bakery and turned the town around. Beechworth is now the number one tourist town in rural Victoria!
Tom now owns 6 bakeries and employs over 70 people. And the number one tip for the success of his business is ‘Positively outrageous customer service’!
Easy graphic design for your small business
Do you hop on Facebook, and see all of those custom posts using beautiful photos and inspirational text, and wonder, “Where did they get the money for that?”
Well guess what? You don’t need to pay heaps and engage a graphic designer, or social media manager, you can create them yourself! I have discovered a fantastic design app, called Canva, and best of all, it’s free!
You can use Canva to create not just social media posts, put presentations, flyers, postcards, posters and so much more! There are hundreds of design elements that you can use for free, and hundreds more that cost just US$1. If you get really handy with it, and want more, you can upgrade to Canva for Work, for a relatively small annual fee. And absolutely best of all, it’s an Aussie invention!
To learn more about this fantastic tool, click here!
Featured Member: Trusted Photography
Allow us to introduce you to GBID member, Garry Laing of Trusted Photography! Garry specialises in 360° panorama high definition virtual tours for inside your business through the magic of Google Street View technology. This technology allows potential customers and clients to have a look at the inside of your business, and get a real feel for your business. This makes them far more inclined to make a real visit!
Given a huge 97% of customers now search for local businesses online, adding an interactive tour will certainly be a big boost for your business. Your tour will be displayed on Google maps to help your business stand out from the rest. You can also add your virtual tour to your website and Facebook Page.
There are some awesome examples of Garry’s work on his website, of local businesses that have a Google tour. Go to http://www.trustedphotography.com.au/virtual-business-tour.html to check them out!
Garry has very generously donated a Google Virtual Tour package, as a lucky door prize for all of those businesses who come along to our April breakfast. This package is worth $385, so make sure you book your tickets now!
Notes to Editor
Gosford Business Improvement District inc. (GBID) is a not-for-profit association. The main source of funding is via a Special Rate Levy paid by all commercial property owners in Gosford CBD. GBID´s role is to continually improve Gosford City to make the CBD more commercially viable, safer, cleaner and more attractive.